Tourist Board of Costa del Sol anticipates that 2010 will be the recuperation year.

Tourist Board of Costa del Sol anticipates that 2010 will be the recuperation year.
"Since our major source markets are returning to the path of growth albeit slowly, we hope to halt loss earlier in the year and go back again to positive rates." This was said by the president of the Patronato Provincial of Costa del Sol, Salvador Banner, referring to the recovery of the United Kingdom and Scandinavian countries, which are contributing to Malaga most golf tourists.
In the field are confident that the financial year 2010 will leave behind the negative figures of last year. Indeed, it seems that in golf new "green shoots" are emerging , taking into account reserve levels being achieved by next spring and that "makes us see things in a positive way," added Salvador Banner .
From the Board it was indicated that in order to maintain the competitiveness of the destination it is essential to combine a range of quality and good prices with some stock in fostering 'Costa del Golf' which have been further strengthening in recent months. In this line, Pendón who is also president of the Diputación de Málaga, highlights the work that has been made to approach the target audience of golf, including attendance at trade fairs or professional tournaments where most attendees are regular players and therefore potential customers of Malaga fields.
Promotional activities
Another side that was also enhanced by the Board is the one referred to the cooperation with tour operators and specialist travel agencies. "For that, several times a year, familiarization trips to mature markets are organized, with news and projects, and emerging destination for knowledge," argues Banner. Here are framed the developed marketing efforts at professional meetings such as the Irish Sun Cup, the Swedish Sun Cup and the Danish Sun Cup.
In addition, throughout the year, has sought rapprochement with specialized media to "publish or propagate the virtues of our destiny." In particular, events have been organized as a championship golf news Spain (in Madrid and the Costa del Sol) and an international tournament in Valderrama media teams from seven countries.
Fernanda Gonzalez Robledo